STRATEGY & COMMUNICATION
T² Studio
Marketing, personal branding, LinkedIn, communications and creator strategy — including the Brand Decode series, breaking down how brands actually build their marketing strategy.
T² Studio
Decoding Charcoal Eats: Selling Trust in a Category Nobody Trusts
How a D2C meat brand had to market an invisible problem before it could market a product
Vaishnavi Kashyap · July 24, 2026 · 5 min read
T² Studio
Decoding Starbucks: The Third Place, the Name on the Cup, and the Strategy of Going Back to Basics
How a coffee chain turned personalization and atmosphere into its real product, and why it's now deliberately walking back its own expansion
July 17, 2026 · 6 min read
T² Studio
Decoding Subway: How Do You Rebrand a Sandwich Everyone Thinks They Already Know?
Reading the strategy behind the Eat Fresh Refresh, the Subway Series, and the odd, deliberate choice of A-list ambassadors
July 10, 2026 · 6 min read