Twenty & Thinking
An independent house for journalism, ideas, culture and communication.
Built from one writer's archive into a growing newsroom — essays, investigations, strategy and art, made without a parent company.
The Sacred Secularism
How a borrowed word became India's most untouchable idol
From the newsroom
All of T-Square →Decoding Charcoal Eats: Selling Trust in a Category Nobody Trusts
How a D2C meat brand had to market an invisible problem before it could market a product
Decoding Starbucks: The Third Place, the Name on the Cup, and the Strategy of Going Back to Basics
How a coffee chain turned personalization and atmosphere into its real product, and why it's now deliberately walking back its own expansion
The Jantar Mantar Illusion
What you are actually supporting when you back the 'Cockroach Janta' protest
Decoding Subway: How Do You Rebrand a Sandwich Everyone Thinks They Already Know?
Reading the strategy behind the Eat Fresh Refresh, the Subway Series, and the odd, deliberate choice of A-list ambassadors
The Uneven Grief
Why Five Dead Men Trend and Hundreds of Dead Women Don't
The Market Doesn't Know What to Do With the Future
The house
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Vaishnavi Kashyap
Vaishnavi Kashyap is a writer, journalist, artist and communications strategist building Twenty & Thinking as an independent space for journalism, ideas and creative expression. What began as a home for her writing is being built into a larger house for journalists, writers, artists and thinkers.
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Subscribe monthlyTwenty & Thinking's archive began on Medium. This site now holds the growing collection — the original publication remains here ↗.